Spoilt for Choice - A Fashion Meltdown



Posted: Saturday, March 21, 2009

by Emma Brown
My Vintage

For the 2009 woman, fashion is vast, varied and most importantly – accessible.  Our high streets are overflowing with department stores, fashion chains and independent designer boutiques. In more recent years, the internet has offered us choices and opportunities like nothing we have ever known before and the ability to buy new or used vintage clothing from anywhere in the world.

Gone are the days of carefully selecting your favourite dressmaking pattern, gathering the right materials and spending hours creating the most up to date look by hand.  Does anyone even sew any more?  The most we have to do is pull out the laptop, browse our favourite sites and wait for the perfect outfit to land on our doorstep.  Heaven forbid it takes longer than 2 days to arrive.  But is it really that easy?

Firstly here's the eternal array of different fashions on offer... What flock we follow?  What icon we worship?  There's goth, hippy, vintage, emo, casual, glam, indie, rock chick, sporty, trendy, retro, skate, surf, burlesque... need I go on?  Whatever we choose we can be sure there are plenty of retailers both on-line and on the high street, all fighting for our business and offering everything we could possibly want or need.

But of course the choices don't end there.  You couldn't possibly just buy 'a dress'. Is it mini or maxi?  Shift or smock?  Boob tube, halter-neck, strappy or wrap?  Floral, striped, block colour, monochrome, neon or checked?  Then there's fabric – cotton, silk, nylon, linen, denim, chiffon, satin, lycra, viscose?  And maybe a little extra detail – beads, sequins, lace, diamanté, buttons, bustles and zips.  And not to forget length and shape– mini, midi, knee length, maxi, a-line, pencil, swing, full or straight?  It's enough to give the most laid back amongst us a headache.
But it's not just clothing we need to consider – footwear, jewellery, hair, make-up, nails, skincare, handbags, watches, scarves, hats, glasses and perfume – each one a single piece of the jigsaw that makes every woman so unique.
 
Each element of our image is so carefully considered and so dramatically influenced.  The music we listen to, the books and magazines we read, the television programmes and films we watch and the circle of friends we keep.  As well as a million other financial, seasonal and climate driven reasons.

Our fashion is fast paced, relentless and ever changing but we love it to pieces and it just keeps growing.  Recession or no recession, fast fashion is here to stay – the love of shopping is in our genes!

All things considered, it's surprising that we manage to get dressed every day (never mind look so fabulous) but these exciting and dynamic decisions are what most women clearly thrive on. Spoilt for choice? Absolutely not – anything less simply wouldn't do...

My Vintage are a leading online vintage & retro clothing retailer. Visit www.myvintage.co.uk for a wide range of vintage & retro clothing for men & women.

Copyright 2009, My Vintage. May be reprinted in its entirety with full credit given to
My Vintage and a link to www.myvintage.co.uk.

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Top-level comments on this article: (2 total)
» left by Connor Davidson 3 years 45 days ago.
93 fans. Follow Connor Davidson on twitter!
It is a well written article - well written for profit that is. I can see you wrote this article and your other to get hits for your site. This for me at least does not belong on SearchWarp.
» left by Teresa Ortiz
3 years 45 days ago.
186 fans.
Hi Emma, Welcome to searchwapr. Sounds like a great commericial. I appreciate your energy and appeal. You write well. I am just left wondering for whose benefit this was written. I ook foward to reading more of your work. Blessings to you! Teresa
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